Epsilon Connect
Increasing your ROI while building customer relationships through powerful messaging with measurable results.
Our life cycle CRM Program is designed to communicate to customers in a regimented and coordinated fashion from the time they take possession of their new vehicle, throughout ownership, and into the re-purchase window.
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Variable Letters
Epsilon utilizes the industry’s most flexible letters, sending variable vehicle and mileage specific messages to your customers at the right time,
every time. From vehicle possession, service and subsequent repurchase we maintain your customer relationships.
Online Reporting
Don’t get left out in the dark with your
customer retention efforts! Get the details on exactly how your dealership is performing with SmartConnect “Enterprise Reporting”. We provide detailed ROI and Response Rate breakdowns,
CP/RO, as well as monthly trends all by simply logging onto your dealership’s personal online portal.
Epsilon Connect Basic
Epsilon Connect Basic drives a higher ROI through a comprehensive owner communication program that empowers dealers to capture new customers, retain existing customers and recapture lost customers through effective and efficient use of direct mail,
email, and telephony.
Epsilon Connect Basic includes 7 touchpoints and 3 phone calls. The program increases customer loyalty, drives consistent service revenue, eliminates redundant communications and provides online tools to help dealers manage and grow their after-sales business.
Epsilon Connect Plus
Epsilon Connect Plus is Epsilon’s solution for dealers demanding a more enhanced CRM program. Epsilon Connect Plus includes 7 customer touchpoints, 4 phone calls, as well as 4 additional Win-Back actions.
Like Epsilon Connect Basic, the Plus program is a refined customer communication platform, but with the addition of a “Win-Back” tool that targets lapsed service customers – focusing on getting your captive service clients back into your dealership, generating recurring service revenue.
Epsilon Connect is available in the following Communication Channels:
Direct Mail | Email | Phone Calls
